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Although this term carries with it some controversy on the actual nature of how the cue was produced, the term generally describes a quality product of a low volume yielding cue maker who puts more time and effort into both the design and structural integrity of the cue stick, as opposed to a cue manufacturer that builds their cues in a more assembly line fashion.
I decided to spend a little extra money and get a custom cue, it means a lot more to me.
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